bic

Organic Social • Creative Experiential • Production • PR • Celebrity Talent

liz and team create a 360 PR campaign to support bic pens during the back to school calendar period. she ended up creating an annual legacy event for the brand that encouraged giving back to teachers and underprivileged schools to access to free school supplies.

lisa ann walter’s
back to school closet

in 2023, bic partnered with abott elemntary star, lisa ann walter to create an amazing opportunity to give back to local teachers with a secret supply closet. any teachers with a teacher badge was given exclusive access to get a bunch of free school supplies to help them kick off the school year. this campaign totaled over 3.2B impression and won Provoke Media’s Innovation 2024: Best Use of Instagram

charlie puth’s
creativity camp

in 2024, bic partnered with charlie puth and invited local schools to a one day music camp where they had an opportunity to learn and create music from charlie. we also partnered with save the music foundation to give back to schools who have been affected by budget cuts. this campaign totaled 4.5B+ impression.