cottonelle
Organic Social • Production • PR • Celebrity Talent
liz and team were faced with a challenging mission to increase the overall consumer sentiment of the brand. liz and team created a partnership w ken jeong that became the face of the brand and helped bring positive sentiment w the brand across multiple channels
ass-vertising
from concept and storyboarding to production, liz was part of the team that helped launch the search for cottonelle’s team of ass-vertisers.
launching cottonelle on tiktok
in 2024, liz and team launched cottonelle on tiktok through a humor first strategy. within 4 months, the brand grew to 35K+ followers and saw 95% positive sentiment on TikTok, 100% positive sentiment on IG, and a 40% increase in positive sentiment on FB (their most active haters).