evolution fresh.
Organic Social • Paid Social • CTV • Production • Performance Marketing • Branding • Celebrity Talent
from building a brand to creating viral trends, liz helped shape the success of evolution fresh. she is the creative lead behind several successful 360 campaigns that brought 65.6% growth yoy.
evolve the day.
evolution fresh wants you to celebrate the small good choices you make throughout the day. liz and her team created a split screen motif that used parallel action to bring the story together.
hydration vacation.
during peak pandemic when a lot of people was “stay at home”, liz created a concept that used shallow and deep focus to create a series of videos that showed activities one might do in a “normal world”, ie camping, but in the settings of your home.
evolution fresh x blogilates launches cucumber glow
wanting to expand the diversity of influencers that evolution fresh works with, liz brought cassey ho to the evolution fresh team as a potential talent to work with. together with cassey, liz created a campaign to show how cassey evolves her day and introduce a new line of juices to evolution fresh.
evolution fresh launches tik tok
in 2022, liz and team launched evolution fresh’s tik tok account. within 2 months, results were a huge success with 40K+ followers and several viral videos with the “going for a defense up walk” collecting 1.5mm videos.