goodnites
Organic Social • Paid Social • CTV • Production • PR • Performance Marketing
liz and team created a campaign for goodnites that focused on real kids with adhd & autism with real parents facing real problems. we also create tiktoks for parenttok that faces bedwetting.
awesome days start
with goodnites
bringing authenticity to the campaign was a priority for liz and team to help tell the stories of real parents and their kids who struggle with bedwetting.
goodnites social content
With the change of the brand’s direction to focus more on brand awareness, liz and team evolved goodnites’ strategy on social.
With the priority of education messaging and leveraging trends, the team created a range of content for the brand.
